Grow faster with plans built for you
Simple, transparent pricing that scales with your business. No hidden charges.
- No lock-in on quarterly
- GST invoice every billing
- Free trial on all plans
⚠️ Important Update
Meta’s WhatsApp Business Platform pricing changes effective October 1, 2026. The rate card that was previously pending has now been published, and Meta has also announced a few additional updates including a new free monthly allowance for service messages.
As shared earlier, service messages (free-form replies sent by your bots, workflows, or chat agents) will become chargeable from October 1, 2026, at the same per-market rate as utility and authentication messages. The detailed rate card is now live – Rate Cards – Effective October 1, 2026
Enterprise
For businesses at scale that need everything custom-built for you.
Starter
For individuals and small teams just getting started with WhatsApp.
- 1 admin + 1 user
- Basic campaign analytics
- 1 chatbot, 10 nodes
- 1 WhatsApp widget
- 50 tags
- 5 custom customer attributes
- 5 GB cloud storage
- Custom Template Attributes (not included)
- Lead management, statuses (not included)
- Drip campaigns (not included)
- Inventory management (not included)
- Forms integration (not included)
Growth
For growing businesses ready to automate and convert at scale.
- 1 admin + 5 users
- Basic + external API campaign analytics
- 5 chatbots, 10 nodes each
- 5 WhatsApp widgets
- 200 tags
- 15 custom customer attributes
- 10 GB cloud storage
- 5 Custom Template Attributes
- Lead management, 5 statuses
- 3 drip campaigns, 5 templates each
- 200 SKU inventory management
- 3 forms integration
Premium
For scaling businesses that need power, integrations and full control.
- 1 admin + 10 users
- Advanced campaign analytics
- 20 chatbots, 30 nodes each
- 10 WhatsApp widgets
- Unlimited tags
- 30 custom customer attributes
- 25 GB cloud storage
- 10 custom template attributes
- Lead management, 10 statuses
- 7 drip campaigns, 15 templates each
- Up to 1,000 SKU inventory management
- 10 forms integration
Helping Businesses Grow Across the Globe
Features Comparison Across Plans
See exactly what you get at each tier.
| Feature | Starter | Growth | Premium | Enterprise |
|---|---|---|---|---|
| Core | ||||
| Business profile | Included | Included | Included | Included |
| Broadcast & campaigns | Included | Included | Included | Included |
| WhatsApp calling | Not included | Not included | Included | Included |
| Multiple phone numbers | Not included | Not included | Included | Included |
| Media storage | 5 GB | 10 GB | 25 GB | 100 GB |
| Team & Contacts | ||||
| Team members | 1 Business Admin + 1 | 1 Business Admin + 5 | 1 Business Admin + 10 | Custom |
| Branch management | Not included | Included | Included | Included |
| Round-robin & team assignment | Not included | Included | Included | Included |
| Tags | 50 | 200 | Unlimited | Unlimited |
| Sub-tags | Not included | Included | Included | Included |
| Customer custom fields | 5 | 15 | 30 | Custom |
| Export contacts | Included | Included | Included | Included |
| Lead management | Not included | Included | Included | Included |
| Custom lead statuses | Not included | 5 | 10 | Custom |
| Automation | ||||
| Chatbots | 1 with 10 nodes | 5 with 10 nodes each | 20 with 30 nodes each | Custom |
| Drip campaigns | Not included | 3 (5 templates each) | 7 (15 templates each) | Custom |
| Chatbot library | Not included | Included | Included | Included |
| Templates, Campaigns & Forms | ||||
| Template categories | Marketing, utility & auth | All + catalog | All + catalog | All + catalog |
| Template builder | Single | Basic | Advanced | Advanced |
| Template attributes | Not included | 5 | 10 | Custom |
| Templates carousel | Not included | Included | Included | Included |
| Campaign management | Included | Included | Included | Included |
| Campaign analytics | Basic | Basic + external API | Advanced | Advanced |
| Analytics dashboard | Messages & campaigns | + Leads & external API | + Ads analytics | All analytics |
| WhatsApp Flows / forms | Not included | 3 | 10 | Custom |
| Mapped lead forms | Not included | 2 | 5 | Custom |
| WhatsApp widget | 1 | 5 | 10 | Custom |
| Commerce & Ads | ||||
| Inventory module | Not included | Up to 200 SKUs | Up to 1,000 SKUs | Custom |
| Orders module | Not included | Included | Included | Included |
| Meta Ads | Not included | Not included | Included | Included |
| Integrations | ||||
| Google integrations, WordPress, Shopify, Pabbly Connect, Zapier | Included | Included | Included | Included |
| Calendar integration, Calendly | Not included | Included | Included | Included |
| Zoho CRM, Zoho Payments, Razorpay, Calendly, Catalog | Not included | Included | Included | Included |
| OpenAI, DeepSeek, Airtable, Cashfree, MDoc | Not included | Not included | Included | Included |
| All integrations (except paid) | Not included | Not included | Not included | Included |
| Developer & API | ||||
| API documentation | Not included | Included | Included | Included |
| API key | Not included | Included | Included | Included |
| Webhooks | Not included | 1 | 1 | Custom |
| Support | Ticket support | Ticket support | Ticket and WhatsApp support | Dedicated |
Optional add-ons
Available on any plan add or remove anytime.
One-time onboarding
Full platform setup, WhatsApp API config, and hands-on team training from day one.
One-time fee · Contact us for pricing
Dedicated support manager
A dedicated specialist who understands your business, providing priority resolution and ongoing strategic guidance for your workspace.
Monthly add-on · Contact us for pricing
Conversation Categories
Marketing Templates
Promote products or services with marketing messages such as promotions, new launches, and cart reminders. Each unique marketing message starts a new chargeable conversation, followed by 24 hours of free messaging.
Authentication Templates
Authenticate users securely with one-time passcodes for login, account recovery, or verification. Charges apply for each authentication message, but you can send additional messages for free within 24 hours.
Utility Templates
Send important updates like order confirmations, delivery statuses, and payment reminders using utility templates. A chargeable conversation begins with each utility message, granting 24 hours of free follow-up messaging.
Service Conversations
Service conversations are initiated when replying to customer inquiries. After the first chargeable response, you can send unlimited free messages for 24 hours.
